Vans, Inc. is a premier manufacturer of shoes and apparell for a target group of young and active consumers. Vans snowboarding boots and SKATEBOARDING sneakers are specifically designed for today's extreme sports culture, and are the 'footwear' of choice among elite athletes worldwide. Through event sponsorships and a chain of skateboarding parks, Vans has forged a unique niche in the booming youth 'sportswear' market. The company's relentless commitment to tracking the latest trends has put it in an excellent position to grab an even larger market share as it heads into the 21st century.