Nestled comfortably out of the way up against the pacific ocean in southern California, and tucked neatly next to the best surf in Europe, you'll find NIXON people doing what we do. What started as a frustration at a lack of quality 'watches' that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring NIXON products to market.