Nike SB is Nike, Inc.’s dedication to skateboarding, pure and simple. In 2001, Nike Skateboarding started with a singular mission: Respect the past, embrace the future. Whether it’s through our diverse team of pros and upcoming amateurs or through the combination of our classic and innovative footwear and apparel, that saying has helped shape our identity and been our guiding light. Nine years into the effort, it is our goal to inspire and support skateboarders for years to come.

Oh by the way if you dont know? S.B stands for skateboard which means they wont be found on the ' high Street' and only in very cool stores!!!!