BLOC28 by Disney is a project that encompasses artist visualisations of one of the world’s most recogniseable characters…
How did the idea of BLOC28 come about? The idea for BLOC28 started about 3 years ago. We thought it would be interesting to work with artists experienced in non-traditional media like murals, graffiti, and street art. It started as just a few graphics, but it was soon developed into its own program. We knew there were artists out there that were inspired by Disney characters as kids, so we wanted to see how Mickey could be reinterpreted.
What makes BLOC28 appealing? First and foremost, the art. BLOC28 is an art-based program with traditional works on canvas and board as the inspiration rather than a shoe design or some other object on to which an artist’s work is photoshopped or “skinned.”
The idea was always to have new pieces of actual art that would enter into the canon of artists that have worked with Disney, like Dali. The appreciation of the epic scale that only art can rise to is what makes BLOC28 a unique program.
Second, to see how contemporary artists work together with an art company like Disney. To see their interpretations of the most iconic cartoon character of all time mixing with the standard interpretations of Mickey over the years may have more impact on the overall contemporary arts culture than we can foresee at this time. That unknown quality with these collaborations makes the program more exciting than what has become the norm…
