Long a favourite of the freesports fraternity, Addict is much more than your common or garden clothing range. Despite the rapid growth in popularity and distribution over the years, Addict has a tight, focused team of individuals who are intensely passionate about the brand and keep a tight reign over its development, producing all clothing, graphics and media for the mainline in-house, focusing on product development, letting the brand evolve naturally rather than bending to fit in with fashion.
Addict regularly work with and support a collection of independent highly sought after artists and illustrators on the more limited edition ‘artist series’ ranges. A reflection of their general company ethos, the artists and designers Addict work with are sourced mainly on a social basis. The limited edition artist series tees and related products have seen Addict working with a plethora of contemporary talent including long time collaborators She One, C-Law, Mitch and Swifty, Mode 2, Jimi Crayon, Ben Swift, Guy Featherstone, Shogun™, Will Barras, Mr Jago, and Steff Pleatz to name a few are all regularly on the roster and have become part of the unofficial extended Addict family.
Collaborative projects have seen co-branded products with the likes of Vans, G-Shock, Microsoft Zune, Activision, Lucasfilm (Star Wars), Disney (Bloc28 and Tron), Endeavor snowboards (Vancouver Canada), and Spy Optic(California, USA) to name a few as well as special projects with famous artists Syd Mead (Visual fururist responsible for the concept art in Blade Runner and Tron 1982) and Milo Manara, one of the worlds greatest comic book artists.
